Enrichment fills in what you don’t already know about companies and people — automatically, using AI and data providers. In Metal, enrichment happens in three places: automatically for new records, across a list, and on individual fields.
Automatic enrichment (admin)
Admins choose which properties Metal enriches automatically for new companies and people.
Open enrichment settings
Go to Settings → Enrichment.
Choose properties
On the Company and Person tabs, toggle the properties you want enriched. Use Re-run to refresh a property, and Discover people to enrich people associated with each company.
Enrich a list in bulk
To enrich many records at once, use a list:
Add an enrichment column
On a list, add a column and choose Enable AI Enrichment.
Refresh the column
From the column header menu, choose Refresh Column to enrich every row.
Enriched fields on a record
On a company or person, fields filled in by AI show a View Enrichment option so you can see where a value came from. You can pin or override a value from the field editor.
The more identifying detail a record has (like a website), the more accurate enrichment is.
