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Enrichment fills in what you don’t already know about companies and people — automatically, using AI and data providers. In Metal, enrichment happens in three places: automatically for new records, across a list, and on individual fields.

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Automatic enrichment (admin)

Admins choose which properties Metal enriches automatically for new companies and people.
1

Open enrichment settings

Go to Settings → Enrichment.
2

Choose properties

On the Company and Person tabs, toggle the properties you want enriched. Use Re-run to refresh a property, and Discover people to enrich people associated with each company.
3

Save

Click Save changes.

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Enrich a list in bulk

To enrich many records at once, use a list:
1

Add an enrichment column

On a list, add a column and choose Enable AI Enrichment.
2

Refresh the column

From the column header menu, choose Refresh Column to enrich every row.

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Enriched fields on a record

On a company or person, fields filled in by AI show a View Enrichment option so you can see where a value came from. You can pin or override a value from the field editor.
The more identifying detail a record has (like a website), the more accurate enrichment is.

Related topics

EnrichmentDelete an enrichmentCreate an enrichmentGet enrichment for a propertyList enrichments for a resource