Companies, deals, and people
- A company is an organization you track — a target, investor, advisor, or service provider.
- A deal is an opportunity, linked to a target company, that moves through your pipeline.
- A person is a contact or executive, often linked to a company.
- A fund is an investment vehicle your firm manages.
- A limited partner is an investor or prospective investor in those funds.
- A fundraising process is an active raise — one limited partner you are raising from for a fund — and is what you move across stages on the Investor Pipeline.

