Companies, deals, and people
- A company is an organization you track — a target, investor, advisor, or service provider. You can designate it as Target, Portfolio Company, or Exited, or mark an Add on by linking a Platform company (not by picking Add on in the status dropdown). See Work with portfolio companies.
- A deal is an opportunity, linked to a target company, that moves through your pipeline. An add-on deal also points at the platform portfolio company.
- A person is a contact or executive, often linked to a company.
- A fund is an investment vehicle your firm manages.
- A limited partner is an investor or prospective investor in those funds.
- A fundraising process is an active raise — one limited partner you are raising from for a fund — and is what you move across stages on the Investor Pipeline.

