> ## Documentation Index
> Fetch the complete documentation index at: https://docs.metal.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Enrichment

> Let Metal fill in firmographics, financials, and signals with AI.

Enrichment fills in what you don't already know about companies and people — automatically, using AI and data providers. In Metal, enrichment happens in three places: automatically for new records, across a list, and on individual fields.

## Automatic enrichment (admin)

Admins choose which properties Metal enriches automatically for new companies and people.

<Steps>
  <Step title="Open enrichment settings">
    Go to **Settings → Enrichment**.
  </Step>

  <Step title="Choose properties">
    On the **Company** and **Person** tabs, toggle the properties you want enriched. Use **Re-run** to refresh a property, and **Discover people** to enrich people associated with each company.
  </Step>

  <Step title="Save">
    Click **Save changes**.
  </Step>
</Steps>

## Enrich a list in bulk

To enrich many records at once, use a [list](/help/lists):

<Steps>
  <Step title="Add an enrichment column">
    On a list, add a column and choose **Enable AI Enrichment**.
  </Step>

  <Step title="Refresh the column">
    From the column header menu, choose **Refresh Column** to enrich every row.
  </Step>
</Steps>

## Enriched fields on a record

On a company or person, fields filled in by AI show a **View Enrichment** option so you can see where a value came from. You can pin or override a value from the field editor.

<Tip>
  The more identifying detail a record has (like a website), the more accurate enrichment is.
</Tip>